The Good News

Having no risk to start a t-shirt campaign is great because you never actually pay for product - your customers do and we pay you the profits. So if nothing or very little sells, there's no skin off your back.

So What's the Problem?

Stop for a minute and think about what happens if you only sell 12 or 6 or even just one t-shirt. Normally, this means that no shirts will ship whatsoever because the quantity is too small to produce. In such case, the t-shirt company would simply credit the few orders received, notify the campaign organizer and cancel the campaign. We used to do that as well.

The Final Product

Every Business Owner Loves Free Promotion

Promote your business with this simple t-shirt campaign. You offer a low price exclusive t-shirt to your customers and reward them a discount for wearing it. You never have to buy inventory - your customers buy in and we fill the orders.

Here's how it works.

1. You create a T-Shirt Campaign with your branded design. (suggested to make it unique and exclusive)
2. You set the price as low as you can (this will depend upon the design)
3. You launch your campaign and promote it to your customers through email, Facebook, Twitter and Pinterest.
4. You offer a discount for your product or service when your customers wear your shirt at your location.
5. Best Part: you don't pay for the shirts - your customers do and they are rewarded for showing up at your place of business.

How A T-Shirt Campaign Works

Easily create a t-shirt campaign with FundraiserTee. You pick a shirt, upload a design, set a goal, set a price, describe the program and launch. You will instantly have a unique web page displaying your design and program. Then you direct your followers to the site where they purchase the shirt. We fulfill all the orders - you don't manage anything. When the campaign is over (you can set to last 7-21 days), we produce and ship the orders, regardless of whether you reached your goal.

As suggested for promoting your business, set the price low. However, depending upon your business, you may want to set the price higher. Either way, in most cases, assuming you sold a reasonable amount of shirts, we will be sending you a check for the profits made.

If you are not comfortable doing it yourself, have FundraiserTee do it for you - call us or email us.

Learn more about how it works.

A Live T-Shirt Promotion Campaign Example

In this example, Frijole Loco is using a t-shirt campaign to drive business into their restaurant with a t-shirt club. The customer will receive a deal every time they wear the t-shirt to the restaurant. Click on image below to see the campaign.

Frijole Loco T-Shirt Club Example Campaign

The T-Shirt Just Keeps Giving

So there you have it - a killer way to drive customers to your place of business without risking a bunch of money. Not only are you promoting repeat business, but your customers are advertising for you over and over again by wearing your branded t-shirts.

This is just one idea for using a t-shirt campaign to promote your business. What ideas do you have? Share it with us!

This t-shirt campaign didn't reach it's goal

You Must Make The Effort

Have you ever wanted to make something happen for a great cause, but just felt you didn't have the means or connections to make it a success? Ever wondered how other people make it happen? Well, that's normal. Yes, there are always those folks who appear to have success at every turn, but I'll bet even they have had their failures.

I know it sounds cliche, but really failure is not trying. Making an effort is a success. Perhaps the first time you give it a go, you will bear little fruit, but believe me, you have planted seeds and seeds will grow.

The first time you launch a fundraising campaign may be scary because you do not have a huge list of contacts or maybe you are new to an area and nobody knows who you are. Perhaps the cause you are supporting is not very well known so people do not jump in to donate their hard earned dollars. Regardless of why your campaign does not reach it's goal, your are laying the groundwork for awareness.

Build Awareness

If you do not take first steps, you will go nowhere. By making the decision to start a fundraising campaign, you have started on a journey to future success if nothing else. Next you will spread the word about your campaign through email and social networking, like Facebook and Twitter. If your network is small, who cares - you have now got the ball rolling for the future and will make a few new friends. And while it may seem small, you have raised awareness about you and your cause.

How I Was Successful Through Failure

I have had many failures and successes, but I truly view the failures as nothing more than steps towards success. After 30 years in the t-shirt business, the good far outweighs the bad. Yet new challenges arise and I find myself at step one all over again in certain instances.

For instance, I recently moved my family to Rockford, Michigan from Big Rapids, Michigan. While this had no effect on our internet business, it greatly affected our local business. We are faced with making local contacts all over again.

In the fundraising campaign shown above, Rockford For Life - Relay For Life, we wanted to show Rockford residents what we do and hopefully raise a bunch of money for the American Cancer Society. The odds were against us. The t-shirt design, though for a very well known cause, was geared towards Rockford residents with whom we have no connection - yet. We did a little Facebook advertising and even handed out some flyers, but in the end, we only reached 10% of our goal.

And YES, this is a success. For those that did see the campaign, the feedback was positive. We made some new friends and contacts. We sold a few shirts. We will donate a few dollars. For those who did buy a shirt, they will be raising awareness by wearing a unique, cool t-shirt from our campaign. And this will grow in the future!

We Ship Even If Goals Are Not Reached

If you are concerned that your supporters will be disappointed if your goal is not reached, don't be. Most of our competitors do not ship orders if the goal is not met - we do! If you set a goal for selling 100 t-shirts and only sell one, we will print it & ship it.

Example T-Shirt Design for Fundraiser

Car Show Fundraiser

Enigma FTC Robotics Qualifying for Super Regionals

Enigma Robotics Fundraiser - Raised $1300

Curing Inks On T-Shirts With A Textile Conveyor Dryer

T-Shirts Are Cured Not Dried

A common question we are asked is "how do the inks dry?" Actually, the term screen printers use is 'cure'. In most cases, we use plastisol inks, which will not dry with air. Plastisol is a suspension of PVC particles in a liquid plasticizer, with a consistency of toothpaste. Heat is required to cure the ink. The printed t-shirts are laid on a conveyor textile oven, which has a heat chamber set to 900-950 degrees. Only 320-350 degrees is actually necessary to cure the ink, but the dryer temperature is intentionally set high to speed up the process. T-shirts will exit the dryer within 1-2 minutes fully cured (dry).

The reason we use the term cure (not dry) is because the heat melts the ink, in essence a liquid vinyl, and upon cooling it becomes a solid sheet on vinyl that bonds to the t-shirt fabric. The t-shirts are immediately stacked, having cooled off enough as they exit the dryer. They are then folded into dozens, aka printers fold, and packed in boxes for shipping.

The entire process, with exception of setting up the press, is actually quite fast. In a typical hour, we can print, cure and pack 500 printed t-shirts.

Avoiding Cracked Prints and Ink Washout

Undercured Ink Plastisol T-Shirt Ink Cracking

If you have ever experienced imprints that crack after washing or worse yet, ink that actually washes off the shirt, then you know what happens when inks are not properly cured. Simply running t-shirts through a hot oven is not enough. A common problem is partial or surface cure, where the inks feel dry to the touch, but are not cured throughout the entire ink layer. Because only 320 degrees is needed to cure the ink and super heated drying chambers are used, printers often make the mistake of not curing the ink completely.

So those cracked prints you may have seen, were only cured on the surface, with the inner layer of the ink never reaching full curing temperature. To control this, the curing system must be monitored with a variety of steps. These steps include testing time & temperature variables to set production standards, periodic wash testing, heat measurement as shirts exit the dryer, and stretch testing.

Tip: If you happen to receive a bad batch of shirts, you can return them to your printer to have them fixed, as curing the ink can be redone.